This pill will make you travel back in time.

The year is 2011, and T-mobile was cashing in on the success of Rovio’s Angry Bird smartphone game with “Angry Birds Live,” a viral campaign featuring a re-enactment of events in Barcelona.

In an elaborate live activation version, a smartphone was connected to an air cannon, and used to launch real Angry Birds to explode green pigs and destroy their hideouts.

It’s a great and inspiring combination of live event, digital and environmental design to create highly engaging interaction and an ever-lasting attention grabbing piece of pop culture.

Have fun!